Year-Round Growth for Exhibitors —BRS (London Olympia)

Most exhibitions end when the doors close. BRS is designed to continue.
This exhibitor opportunity supports long-term value through ongoing community connection, follow-on touchpoints, and relationship-driven growth.

Two days can spark opportunities — but long-term growth comes from what happens next.

Business Revival Series (BRS) is built as more than an event. It’s a growth ecosystem designed to help exhibitors:

• keep leads warm
• maintain visibility
• nurture partnerships
• and build ongoing relationships that convert over time

What’s in it for Exhibitors (Year-Round Advantage)

1) Post-show momentum (the real profit zone)
Many deals don’t close during the show — they close in the weeks after. A year-round ecosystem helps you:

• follow up consistently
• stay visible
• turn “warm interest” into real decisions

2) Ongoing relationship building
Exhibitors benefit when they stay connected with:

• buyers they met
• partners they aligned with
• other exhibitors and ecosystem players
  Relationship depth increases conversion.

3) Community access keeps you top-of-mind
When prospects see you again after the show (through community and follow-on touchpoints), it reduces the “we forgot about this” problem and increases response rates.

4) Repeat visibility without re-starting from zero
Instead of relying only on one-off spikes, you build a rhythm:

• event → follow-up → community presence → next opportunity
  This makes exhibiting feel like a system, not a gamble.

5) Stronger retention, referrals, and repeat business
Long-term connection supports:

• repeat purchases
• renewals
• referrals

introductions
because relationships stay active

What exhibitors will actually get (practical outcomes)

• more conversions from warm leads over 30–90 days
• better follow-up response rates because visibility continues
• stronger partnership value after the show
• repeat touchpoints that help buyers commit
• a long-tail growth effect beyond the event days

How to Make the Best Use of the Show (PR & Content Playbook)

Before the show (plan your PR moments)

1. Pick one message you want the market to remember
   Examples:

• a launch
• a new offer
• a big milestone
• a fresh repositioning
• a partnership announcement

1. Create a simple content checklist
   Capture:

• 10 photos (stand/team/visitors)
• 5 short videos (10–20 seconds each)
• 3 “insight clips” (what you’re seeing in the market)
• 3 testimonials/quotes (if possible)

Prepare a “press-style” one-liner
Example:
“We’re exhibiting at London Olympia to help SMEs reduce operating costs through automation.”

During the show (capture and publish)

1. Post daily short updates

• “We’re here at Olympia”
• “Top insight we’re hearing from buyers”
• “Live demo / what we’re showcasing”

1. Capture social proof
   Ask happy clients/leads:

• “Would you be open to a quick photo or short quote?”

1. Record 30-second founder clips
   Answer:

• what problem you solve
• who you help

what buyers are asking for
These become powerful content assets.

After the show (turn content into demand)

1. Post a recap within 48 hours
2. Create a 10–15 post content bank from your assets
3. Add Olympia credibility line to:

• website
• proposals
• pitch decks
• email signature

1. Send follow-ups referencing the event and next step

Who this is perfect for

• exhibitors wanting to build brand authority
• businesses with a story to tell (launches, growth, partnerships)
• premium providers who benefit from credibility signals
• teams who want content for LinkedIn, email, and proposals

At BRS, you don’t just exhibit — you build a credibility asset you can use all year.