Women In. Fitness - Leadership

Technology is no longer the future of fitness - it’s the present. But how do we harness the power of AI and data to create truly human-centered experiences in the wellness space?

At this exclusive Women in Fitness event, we’re diving deep into the role of AI and technology in shaping the future of fitness and wellness. From scaling digital products to using data responsibly, we’ll explore how these tools are enhancing everything from operations to customer experiences.

Whether you’re an operator navigating the tech landscape, a product leader looking to scale, or an investor seeking the next big thing in fitness innovation, this is your chance to learn how to leverage technology to drive growth and improve outcomes.

We’ll be unpacking how to:

• Scale digital products that serve both operators and consumers
• Integrate data responsibly and optimise it for better decision-making
• Use technology to enhance everything from sales and marketing to operations
• Future-proof your business with the right tech tools and strategies
• Lead with innovation and maintain a human-centered approach in a tech-driven world

We’ll also open up the conversation around how technology can be a tool for women in leadership, helping shape the future of the fitness industry and break down barriers in an increasingly digital world.

📍 March 4th, 2026
🕡 6:30 PM
📌 Bird & Bird (Bird & Bird is an international law firm which includes a team focussed on hospitality, wellness and fitness businesses https://www.twobirds.com/en)

Whether you’re scaling a fitness brand, leading innovation at a tech company, or driving strategy in operations, this event is your opportunity to get ahead of the curve, learn from industry experts, and connect with a powerful network of women shaping the future of fitness and wellness.