Performing & Visual Arts
Why You’re Not Booking (Even When You’re Good) - Acting Performance Lab
🎬 So You Decided to Act is back bigger and better on January 31, 2026
Most actors aren’t stuck because they lack talent.
They’re stuck because they don’t understand how casting actually hires.
This immersive, real-world performance lab is designed to close that gap.
Led by actress, author, and coach Nikki Hoard, with special celebrity guest Alimi Ballard (Queen of the South, Law & Order, NCIS, Queen Sugar, Fast Five, Sabrina The Teenage Witch), this one-day intensive mirrors the pace, pressure, and decision-making environment of today’s film and television industry.
You won’t just work scenes.
You’ll gain clarity on why some actors get callbacks and others don’t.
🎯 Know Your Money Lane (Your Niche)
Understand how casting categorizes you before you speak — and how aligning with your money lane increases auditions, callbacks, and trust. This is the foundation of headshots, self-tapes, submissions, and representation.
🎬 Live Performance Simulation
Receive your scene 48 hours in advance and arrive ready to work — mirroring professional on-set expectations.
📹 On-Camera Training That Casting Responds To
Learn how casting reads presence, stillness, listening, and emotional clarity in wide shots and close-ups.
🔁 Real-Time Direction & Adjustments
Adapt to last-minute changes without overperforming, shrinking, or second-guessing yourself.
🎯 The Real Audition-to-Callback Formula
Why the same actor can read well once — and disappear the next time.
🎥 Self-Tape Secrets That Actually Get Callbacks (2026)
Speed, clarity, and emotional precision — not overproduction.
📸 Why Casting Doesn’t Cast From Resumes
What they actually use instead — and how to align your materials accordingly.
💬 Live Q&A with Alimi Ballard on career longevity, representation, and navigating film & television.
🎟 Limited to 50 seats. Early registration is encouraged — once capacity is reached, additional spots cannot be added.
