Visit Pembrokeshire Tourism Summit

The Visit Pembrokeshire Tourism Summit returns for 2026. This not-to-be-missed industry event is open to anyone who is involved in or has an interest in tourism in Pembrokeshire. This year's theme is - Sustainable Growth for Pembrokeshire - and we are delighted that the fabulous Folly Farm will once more be hosting this event.

This is our biggest event of the year, bringing together tourism professionals from across the industry, including our valued members, Ambassadors and Strategic partners, and partners from across the public and third sectors.

This year we're thrilled to have Kate Nicholls OBE, current Chair and former Chief Executive of UKHospitality, as our keynote speaker. Kate is one of the UK's most respected voices on the visitor economy and a tireless advocate for the hospitality and tourism sectors, helping shape national policy and championing their vital role to local economies. We are also very excited to have John Davies, Chair of the Executive Committee at the 2026 Eisteddfod presenting. As a former leader of Pembrokeshire County Council, he has a strong understanding of the local area and its people as well as years of experience serving on national organisations and groups.

So, if you're involved, or have an active interest in Pembrokeshire's tourism industry, this event brings you key industry speakers focussing on; tourism trends, remaining competitive as a destination, and celebrating our rich and vibrant culture. It's not one to miss!

Ensure you're ready for this key date in our industry calendar - save the date now - and we'll send through further updates as and when they're available!