Sports & Fitness
UO Sports Product Management Industry Celebration
You're Invited to the Celebration of the Year!
The University of Oregon Sports Product Management program welcomes you to an evening of connection, inspiration, and celebration on Thursday, January 22.
This year’s event brings together our incredible community of industry partners, alumni, faculty, and students to honor the collaboration and shared purpose that drive innovation in the global sports and outdoor product industry.
What makes this year special?
We’re spotlighting the future with a powerful Industry Insights Panel:
Hosted by Insight & Strategy Advisor and Professor of Sport Product Consumer Research, Stephen Holmberg, a trusted voice helping shape how the industry understands and serves tomorrow’s consumer.
Understanding the Consumer Forces Shaping What's Next in the Sport and Outdoor Industry. Today’s consumers are redefining what drives brand loyalty; seeking experiences over possessions, transparency over promotion, and connection over transaction. The rise of AI, digital storytelling, and social purpose is reshaping how brands engage, innovate, and earn trust. This conversation will explore how leaders across sport and outdoor are adapting to meet these evolving expectations.
Featured Panelists:
What to Expect:
This is more than a celebration, it’s a chance to connect across generations of leaders and changemakers in sport. Whether you're a proud alum, current student, or valued industry partner, we can’t wait to celebrate with you!
Location: UO Portland Campus, 2800 NE Liberty Street, Portland, OR 97211 (Library & Learning Center, Confluence Community Room)
Date: Thursday, January 22, 2026
Time: 5:30 – 8:30 PM
Let’s raise a glass to shared purpose and a bold future in sport.
RSVP now and join us for an unforgettable evening!
For questions, don't hesitate to contact Erika Morales at emorale2@uoregon.edu
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BIOS
Insight & Strategy Advisor | Professor of Sport Product Consumer Research
University of Oregon, Sports Product Management Master's Program
Stephen Holmberg brings a rare blend of global brand leadership and consumer-driven strategy to the world of sport and outdoor innovation. With over two decades at the intersection of insights, marketing, and product strategy, Stephen has shaped growth for iconic brands like Nike and Columbia Sportswear, leading initiatives that turn deep consumer understanding into bold business results.
As a trusted Insight & Strategy Advisor and faculty member in the University of Oregon’s Sports Product Management program, Stephen empowers the next generation of industry leaders to think beyond the product focusing on why consumers buy, what they believe, and how brands can earn their loyalty in an ever-evolving landscape.
Known for his ability to connect human behavior to market opportunity, Stephen is passionate about unlocking brand purpose, positioning, and meaningful innovation that resonates globally. Whether guiding startups or steering enterprise strategies, he brings curiosity, clarity, and a collaborative spirit to everything he does.
Senior Vice President & General Manager, Footwear
Arc'teryx
Renée Augustine is a global product executive with deep expertise in footwear, apparel, and strategic brand management. As SVP & General Manager of Footwear at Arc'teryx, she’s leading the charge as the brand expands into performance footwear, driving innovation through consumer insights, sustainability, and technical design excellence.
Prior to Arc’teryx, Renée held senior leadership roles at Nike, where she spent over a decade shaping product strategies across global categories. Her career spans pivotal roles in merchandising, general management, and global product creation, giving her a 360° view of what it takes to build products that resonate in the market and deliver long-term brand value.
Renée is known for her strategic vision, collaborative leadership, and relentless focus on consumer-driven innovation. She’s passionate about developing purpose-led teams, elevating women in leadership, and pushing the boundaries of what's possible in the performance product space.
President
Mountain Hardwear
Troy Sicotte is a seasoned brand leader and the current President of Mountain Hardwear, where he’s driving a bold vision for the future of technical outdoor apparel and equipment. With a career rooted in authentic storytelling, athlete-driven product creation, and global market strategy, Troy brings more than 20 years of experience across the sport, outdoor, and lifestyle industries.
Before joining Mountain Hardwear, Troy held impactful leadership roles at The North Face, Under Armour, Specialized Bicycles, and Zappos, where he helped build brand relevance through consumer-first thinking and omni-channel excellence. His approach is centered on blending cultural relevance with performance innovation, empowering teams to deliver products and stories that resonate across diverse communities.
At Mountain Hardwear, Troy is championing sustainability, inclusivity, and innovation, reshaping how the brand shows up for both seasoned explorers and the next generation of outdoor athletes.
Founder & Chief Collab Officer
Bimma LLC
Bimma Williams is a powerhouse in storytelling, brand building, and cultural connection. As Founder & Chief Collab Officer at Bimma LLC, he partners with leading global brands to elevate inclusive narratives and create content that inspires, informs, and builds community. He’s also the voice behind the acclaimed Claima Stories podcast, where he highlights the journeys of BIPOC creatives and entrepreneurs making their mark across industries.
Previously, Bimma held key brand and product roles at Nike and Adidas, bringing deep experience in collaborations, brand marketing, and consumer engagement. His work lives at the intersection of culture, creativity, and commerce, and he’s passionate about building platforms that reflect the world as it is and as it should be.
From keynote stages to strategy rooms, Bimma brings vision, empathy, and an entrepreneurial spirit, amplifying the voices and ideas that are shaping the future of sport, design, and storytelling.
