The LogoLounge Trend Report: The Good, the Bad, and the WTF

An evening of brand-identity and design badassery with Bill Gardner — LogoLounge founder, trend whisperer, and the guy who’s spent two decades tracking the strange migratory patterns of logos in the wild. He’ll be sharing the 15 trends currently steering the global identity landscape and why “Trends = Good” but “Trendy = Bad” (yes, there’s a difference… and yes, your clients confuse the two daily).

With irreverence in tow, we’ll dig into the shifts that surfaced this past year—why certain forms are rising, why others need a long nap, and how these trajectories should actually influence the work you’re selling to clients. We’ll also explore the great pendulum swing: why design movements fall out of favor, why they boomerang back, and which quirky, bubbling micro-behaviors are about to become tomorrow’s visual staples.

Expect a fast, irreverent, slightly provocative ride with plenty of “oh hell yes” moments… and a few “oh hell no” ones.