The legals of AI - What all agencies need to know when using AI

Discover how AI is reshaping the creative and digital sector and what it means for your business.

Join Rebecca Steer, Partner at Keystone Law for an engaging session on the latest AI regulation, the key legal risks agencies need to watch and practical guidance for using AI tools responsibly, effectively and in a compliant manner.

The talk will cover:

• UK and EU AI regulation and what this means for agencies and those developing and using AI
• Intellectual Property – ownership of AI generated work, training data and prompts
• Using client data within AI tools – UK GDPR, DPIA’s, confidentiality
• Vendor terms: what to look for in AI tool contracts, data use and security, DPAs
• Client contracts: scoping AI use, risks and contractual liability
• Content risk: hallucinations, accuracy, bias, deepfakes and latent defects
• Prompt and dataset hygiene; avoiding infringing or sensitive inputs
• Employment and freelancer issues
• Agency AI governance: policies, approvals, audit trails, record‑keeping and best practice

About Rebecca

Rebecca Steer is an award winning business lawyer, long-time advisor to tech and creative digital businesses and friend of BCI. She advises many businesses in the creative and tech sectors and has a supportive and pragmatic style. Rebecca is a Partner at Keystone Law.

Tickets

> BCI member tickets are £20+VAT.

> Non-member tickets are £45 +VAT.

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