The Future of Social within Search

Welcome to The Future of Social within Search, hosted by ROAST, Growth & ROAS Media Agency.

The Future of Social within Search

Social platforms are no longer just channels for connection, they are becoming powerful search engines in their own right. From TikTok’s growing role as a discovery hub to LinkedIn’s unmatched professional conversation data, social search is shaping how brands, consumers, and influencers connect.

This session will explore the ideation, evolution, and future of social search, covering platforms like Instagram, TikTok, Reddit, LinkedIn, Pinterest, and YouTube.

Why It Matters

Social search is not just a trend, it’s the next wave of consumer discovery. With users increasingly searching within platforms rather than through traditional engines, understanding how to leverage these conversations will be essential for brand visibility, influencer collaborations, and long-term growth.

Key Themes

• How brands and agencies can harness social search ideation
• What makes platforms like TikTok, Pinterest, and LinkedIn uniquely powerful for discovery
• The future role of influencers, including finance creators - how they collaborate with brands and how they prefer to be briefed
• ROASTok & Beyond – case examples of how content drives discovery

Speakers

Alex Sheppard, Insights Manager

James George, Organic Performance Account Manager

Aimee Metcalf, Organic Performance - Content Lead

Panel Discussion

Miracle Inameti-Archibong, Product Marketing Lead at John Lewis Finance

Miracle is a Product Marketing Lead at John Lewis Finance with over a decade of experience helping Global and National brands increase their visibility. She brings a strong commercial acumen, natural drive, and passion for people to her work. She has contributed to events, webinars, and publications from Brighton SEO, MOZCON, SMX, Search Engine Land, and Women in Tech SEO, among others.

Alex Bryson, Head of Content at Pulsar

Alex is Global Head of Content Marketing at audience intelligence company Pulsar, where he uses data storytelling to map the shifting dynamics taking place across culture, media and marketing.

Kristie Thistlethwaite, Client Lead at Uncovered

Kristie oversees client partnerships at social-first agency Uncovered, bringing 18 years of agency experience and a passion for helping brands harness the power of social to drive visibility and cultural relevance. She’s focused on how platforms are reshaping discovery, from influencing search behaviour to building brand authority in the spaces where audiences explore, learn and connect.