Studio to Success: Event Marketing for the Arts

Your work deserves to be seen—and supported. This two-part Studio to Success workshop is designed to help artists promote exhibition openings and studio events with clarity, confidence, and follow-through.Instead of leaving with “good ideas,” you’ll leave with a plan—and materials you can actually use.Led by Jean Blackwell Font of Font Squared, we’ll cover end-to-end event marketing for artists, from venue selection to post-event follow-up, with an emphasis on building collector relationships and earning media coverage.

Part 1: Event Marketing Training

Wednesday, February 18, 2026 | 4:00–5:30 PM (ET)

In this session, we’ll focus on the strategy and structure behind successful openings and events.Learning objectives include:Plan and execute successful exhibition openings

• Develop media outreach strategies
• Create compelling event marketing materials
• Build community partnerships for promotion

Part 2: Hands-On Event Planning Workshop (Included)

Saturday, March 14, 2026 | 11:00 AM - 1:00 PM

Based on what we learn in February, this hands-on session is where you’ll build your plan and start creating your promotional assets.Activities include:

• Plan upcoming exhibitions or studio events
• Create marketing timelines and checklists
• Design promotional materials
• Practice media pitch development

Format: In person at collaboARTive Studios + online option available

Tickets: $25 (includes both sessions) | Free for collaboARTive membersCome ready to map out your next event and leave with practical next steps you can use right away.