Small Places, Big Impact: How Local Stories Drive Global Engagement

The Lunch & Learn series at The Commerce Club is designed to highlight the expertise of professionals in our community—whether they are members of the club or not—while introducing potential members to the club’s culture, amenities, and professional network.

Join us for an insightful session exploring how hyper-local narratives can fuel global recognition, economic growth, and community engagement. In this workshop, you will learn:

• The economic, cultural, and branding implications of FIFA's presence in Atlanta
• Strategies to bridge structural gaps through economic opportunity
• How to design place-based experiences that connect tourism, education, infrastructure, and inclusion
• Proven methods for amplifying cultural capital and building brand loyalty

Discover how small places can make a big impact—locally and globally.