
What’s actually happening inside small agencies right now beyond the hype, the LinkedIn noise, and the big-agency trends?
In this session, Audrey Joy Kwan shares the five patterns emerging from hundreds of conversations with small but mighty agency owners as they navigate pricing, AI, client expectations, visibility, and partnerships heading into 2026. These are the real shifts showing up across lean teams today, the ones shaping how small but mighty agencies operate, win work, and stay competitive in a skeptical market.
You’ll walk away with practical insights, grounded predictions, and the “golden nuggets” that help agencies grow not by doing more, but by doing what matters most.
Audrey Joy Kwan is a coach and consultant who helps small but mighty agency owners stop being seen as executors and start being valued, priced, and chosen as strategic partners. With 15+ years of agency and consulting experience — including helping scale and exit a boutique agency — Audrey now partners with founders who want to step out of day-to-day delivery, strengthen their positioning, and build businesses that are both scalable and sustainable. She is also the host of the Small But Mighty Agency podcast and the founder of Agency Together, a community for collaborative, high-trust agency leaders.