Travel & Outdoor
Second Annual Born to Explore & More: A Destination and Trade Show
Join us for an exciting opportunity at the San Francisco Chapter of the American Society of Travel Advisors (ASTA), the premier association for travel professionals worldwide. We are thrilled to announce our second annual event, specially designed to create powerful connections between travel advisors and industry suppliers. This is your chance to enhance your expertise and expand your professional network.
As your travel business evolves, so do consumer demands for the latest promotions and market trends. That's why staying updated with the newest travel itineraries and programs is essential. This event will feature one-on-one interactions with your local business development managers, allowing you to learn about new travel plans and destinations while engaging with some of the largest travel suppliers and tourist boards in the industry.
Some of the notable participants this year include:
At this year's trade show, we will offer exclusive one-on-one experiences, discussions, and valuable tips to help your business thrive.
Meet your representatives in person to discover how you can grow your business:
Consider extending your stay!
As a special treat, Sonoma Tourism has been invited to share local attractions.
You can explore and enjoy food and drinks at local restaurants, shop, and unwind!
Explore the Charles Schulz Museum, Safari West, a local winery, and more!
Don't be FOMO! (Fear of Missing Out)
Hotel Rates Valid:
Wednesday, November 19, 2025, through Saturday, November 22, 2025
Wednesday, November 05, 2025
Click below to book now
