Sales & Marketing That Actually Work for Small Businesses

Join us for a practical and engaging Lunch & Learn session designed for small business owners and solo founders who want to build confidence and clarity around sales and marketing.

This session will break down how sales and marketing work together to drive growth, and why being intentional and consistent is key. Whether you're just starting out or looking to improve your results, you'll leave with actionable insights and a simple plan to move forward.

What We’ll Cover:

• Why sales are the foundation of your business
• Building and maintaining a healthy sales pipeline
• USPs vs. benefits — and why both matter
• How tone of voice influences buying decisions
• Marketing that supports sales: tools and tactics
• Selling through value, not discounts
• The power of B2B sales: long-term gains and growth

You’ll Leave With:

• A clearer understanding of how sales and marketing fit together
• A sense of where to focus your energy next
• A simple takeaway plan and the confidence to take action