Pricing Your Artwork

Hosted by Artist Success Coach Martha Zlatar, this workshop helps artists learn how to effectively price their artwork.

Are you afraid that if you increase your prices nobody will buy your art? Do you frequently wonder if you are pricing your art correctly? Are you curious about ways to market your work that will make buyers perceive your art as more valuable?

Putting monetary value on your art can be a very triggering process for visual artists. How do you put a price tag on your personal creative expression? Well, it’s not easy. That’s why many artists tend to price their art emotionally (most favorite to least favorite) which can be quite detrimental to their sales not to mention VERY confusing to potential buyers. There are no strict rules on how to price your art "just right" but there are general guidelines that can make this process more systematic, consistent and less daunting.

In this 2 hour workshop you will learn:

• The 6 most common fears and misconceptions artists have about pricing

• The 10 KEY guidelines for pricing your work that will demystify and facilitate the process dissolving many of your current blocks

• The most popular formulas used in the art world so you can start pricing your work in a more methodical and organized manner

• How to increase the value of your art by using simple marketing tactics that will enhance the way buyers perceive your work so you can command higher prices

Participants are encouraged to bring supplies for taking notes. The workshop is located at the Block Community Hub located in the 1955 Broadway building in Uptown Oakland. Please enter through the Black Cultural Zone entrance (two doors to the left of 1955 Broadway). There will be signs to guide you. There are ample parking garage options near the event space like Franklin Plaza Garage, Telegraph Plaza Public Parking, or street parking.

This workshop is part of Oakland Art Murmur and East Bay Open Studios Artist Professional Development series designed to provide tools and insights to help artists navigate the art world while also making community connections within the East Bay’s vibrant artist scene.

Martha Zlatar is a trusted advisor and coach for emerging and mid-career visual artists, with over 22 years of experience helping creatives master the business of art while staying true to their creative vision. She combines her deep knowledge of psychology, business, and the arts to empower artists to build sustainable careers by developing financial confidence, marketing skills, and a strategic mindset. Martha runs her Coaching Practice, ArtMatch, from San Francisco.

SEE ART this December 6 - 7 & 13 - 14 at East Bay Open Studios (EBOS). Hosted by Oakland Art Murmur, East Bay Open Studios is a multi-weekend event that invites the public to experience art where it happens—inside artist studios, galleries, cultural hubs, and unexpected spaces. Since its inception, EBOS has been a free, family-friendly, self-guided tour showcasing the diverse creative talent of the East Bay (Alameda and Contra Costa Counties).

Each year, EBOS connects hundreds of artists with thousands of visitors across 12 cities, offering an immersive look into the work of painters, sculptors, ceramicists, glass and metal artists, fiber artists, and multimedia creators. More than an art event, EBOS sustains visual culture, fosters creative placemaking, and deepens appreciation for the region’s rich artistic communities.