OxLiT: Oxford Leaders In Tech - A Focus on Commercialising your Technology

Speaker #1 - Story Tweedie-Yates

Positioning and Messaging Consultant | Former CMO at FusionAuth | IT Security Marketing Leader

https://www.linkedin.com/in/story-tweedie-yates-550b9234/

Story Tweedie-Yates is a seasoned marketing leader who specialises in helping B2B and IT Security start-ups define, refine and communicate their value clearly. She combines a sharp analytical mindset with a deep understanding of human behaviour, allowing her to translate complex technologies into compelling stories that resonate with the right audiences.

With over a decade of experience leading marketing and product teams for some of the world’s most recognised cybersecurity brands, Story’s expertise spans strategic positioning, product marketing, and growth-driven storytelling. Most recently, as Chief Marketing Officer at FusionAuth, she delivered record-breaking results by refining the company’s positioning, elevating brand awareness, and generating the highest number of new opportunities in company history within just three quarters.

Before that, she held senior leadership roles at RAD Security and Aqua Security, where she built and scaled global product marketing functions, introduced powerful new go-to-market narratives, and drove recognition at major industry events including RSA and BlackHat. Her earlier experience at Cisco and Auth0 further solidified her reputation as a creative yet data-driven marketer, known for shaping product stories that cut through market noise and influence at every level of an organisation.

Story’s approach is both global and grounded. Having worked across more than 30 countries and fluently in Spanish, she brings an international lens to every project she touches. She holds a B.S. in Psychology from Stanford University and an MBA from Thunderbird School of Global Management, a blend that fuels her strategic and empathetic approach to leadership and communication.

Outside of her corporate work, Story is also a published children’s author and a former professional athlete, having competed on the WTA and ITF tennis circuits, reaching world rankings of 316 in singles and 189 in doubles. Her early experiences in sport and competition continue to shape her professional ethos - resilience, focus and performance under pressure.

Today, through her consultancy, Story Positioning, she partners with founders, CMOs and revenue leaders to help them find clarity, confidence and consistency in their messaging - so their products speak for themselves.

Story's Talk:

How to build a product the Sales team can sell: The Positioning Hypothesis

Story will be showing us what she has used in Product Marketing to navigate between Product and Sales in the process of finding product-market fit within startups that are Series A-E.

It's a short positioning model, it's actionable, and works amazingly with Sales teams. It can align teams all the way from their pitch materials to the roadmap.

Anybody listening could use the hypothesis right after the session using ChatGPT (or any regular AI model available online).

Speaker 2: Peter Mulley

https://www.linkedin.com/in/peter-mulley

Non-Executive Director | Commercial Strategist | Technology Commercialisation Expert

Peter Mulley is an accomplished commercial leader with over twenty-five years of experience driving the growth of technology businesses through smart licensing, structured commercial strategy and effective change management. He has built a career at the intersection of engineering, technology and business, helping organisations translate innovation into sustainable commercial success.

Currently, Peter serves as a Non-Executive Director at OXTS, where he supports strategic decision-making and business growth, and as Director of Technology to Turnover Ltd, helping technology-focused companies turn ideas into measurable revenue. He also acts as Commercial Advisor to PQShield, a post-quantum cryptography company based in Oxford, where he has been instrumental in shaping go-to-market strategies, pricing models and commercial licensing structures.

Peter spent over seventeen years at Arm, where he held a number of senior leadership roles including Senior Director of Commercial Systems, Director of Strategic Licensing, and Director of Group Licensing. During this time, he led teams across commercial operations, licensing and systems transformation, introducing new subscription and pricing models, and supporting the growth of Arm’s machine learning and client businesses. His expertise in contract management, technology licensing and commercial strategy made him a trusted voice in navigating complex global partnerships and long-term revenue forecasting.

Earlier in his career, Peter gained experience across both technical and commercial disciplines, including roles in Thales, Saros Technology, and Yokogawa Bridge Corporation in Japan. His early engineering background gives him a unique ability to bridge technical innovation with real-world market application, making him particularly effective at helping technology businesses commercialise their IP and manage organisational change.

Peter’s leadership style is pragmatic, collaborative and data-driven. He thrives on helping teams and organisations clarify their commercial vision, streamline operations, and build models that scale effectively. Based in Oxfordshire, Peter is passionate about supporting the growth of innovative technology companies across the UK and beyond.

Talk Title: TBC

Networking and continued conversations to follow at a local pub - will confirm closer to the date.

Event sponsored by:

Humand Talent Solutions - Oxfordshires leading technical recruitment business

Laburo.io - Making Redundancy Support and Outplacement services available to everyone.

Hosted by the BIPC: https://www.oxfordshire.gov.uk/business/business-and-intellectual-property-centre-bipc