Owning the Box Office: Women in Exhibition & Leadership

If you don't understand Exhibition, you don't have a business. Hosted by Heather Blair, Founder of Women in Exhibition (WIE)—the premier global network connecting the most powerful female executives at theater chains like AMC, Regal, and Cinemark—this workshop is a masterclass in the theatrical marketplace.

Gain rare access to the strategies used by the women who control the screens, negotiate the splits, and drive the future of the cinema experience.

What You Will Learn:

• The Exhibitor's Mindset: How theater chains choose which movies to book (and which to block).
• High-Stakes Negotiation: Tactics for securing screens and favorable terms in a male-dominated industry.
• Global Networking: Leveraging the WIE network to build alliances across the exhibition sector.

VIRTUAL ACCESS: Can't make it to Atlanta? This session will be recorded for AFA Members or Paid Ticket Holders via our Virtual Portal.