INSEAD Product Games Finals 2025

Innovate with Grab: Solving Critical Access Challenges

Join us as four outstanding teams from INSEAD, NUS Business School, IESE and London Business School go head-to-head to crack this year’s brief: Reimagine Essential Access: Build the Next Vertical with Grab. How can Grab’s powerful multi-sided ecosystem (drivers, merchants, logistics, payments) revolutionise access to critical everyday services for millions in Southeast Asia?

🏆 Finalist Teams

• Keystone (INSEAD): On-demand platform offering trusted recurring home services across Southeast Asia (starting with eldercare & petcare)
• Grabbies ThreadHeads (NUS Business School): Fashion rental subscription service to access affordable, sustainable and stylish clothing without owning it
• Team Barcelona (IESE Business School): Platform to digitise & optimise supply chains for Southeast Asia’s massive general trade market
• GrabHome (London Business School): On-demand home services platform targeting the fragmented household services market in Singapore & Southeast Asia

The presentation will be followed by a networking cocktail.

https://blogs.insead.edu/productgames/