Food Heartland: Communicating Your Why

Join expert facilitator Siobhan McGarry (Bespoke Communications) for an interactive masterclass exploring how storytelling can uncover the deeper purpose behind your role in the agri-food and hospitality industries.

In this session, you will:

• Understand the Neuroscience of Storytelling: Inspired by Simon Sinek’s TED Talk, learn why stories build trust, spark empathy, and create stronger connections with your customers.
• Discover Your "Why": Identify and craft personal stories that showcase your passion and highlight the unique journey of your food, drink, or hospitality offering.
• Learn Simple Communication Frameworks: Gain practical tools to share your stories confidently with any audience, whether at a trade show, in a restaurant, or online.

Walk away with actionable insights to make your brand and offerings more memorable through the power of storytelling.

This event is only open to members of the Food Heartland Network based within Armagh City, Banbridge and Craigavon Borough. Tickets are limited.