What if your next £50k–£250k project comes from a joint offer — not a cold pitch?
If you want faster growth, don’t do it alone.
Strategic Partnerships for Exhibitors is a focused collaboration-led programme inside BRS, designed to help exhibitors form real commercial alliances—the kind that unlock:
- Referrals (warm introductions that convert)
- Resellers / channel partners (reach more customers without doubling your workload)
- Co-delivery partners (deliver bigger contracts confidently)
- Joint offers (bundle services and increase deal size)
Why this works (facts & figures)
- 66.5% of firms use channel partners—partnership-led growth is now mainstream, not optional. (The CMO Survey.)
- In a 2024 benchmark survey, 71% expected partner-generated revenue to grow by more than 10%. (Demond Gen Report)
- In-person influence is real: Harvard Business Review reports research showing a face-to-face request can be 34× more successful than email—which is why partnership conversations move faster at events. (Harvard Business Review)
- And exhibitions attract decision-makers: 81% of trade show attendees have buying authority, and 92% come looking for new products/services. (Cvent)
What you’ll gain as an exhibitor
Partner meetings with businesses open to collaboration + co-selling
The chance to build joint offers that win bigger contracts
Faster trust and clearer fit than months of DMs
Follow-up momentum: walk away with agreed next steps, not just business cards
Who should exhibit
- Agencies, consultants, and service firms
- Tech, operations, marketing, finance, HR, and transformation providers
- Brands looking for distribution/resellers
- Specialists who want to “plug into” larger delivery teams
- Any business ready to grow through partnership, not just promotion
How it works (simple)
- You exhibit and share your “partner ask” (who you want to collaborate with)
- You meet best-fit partners across 2 days
- You shortlist 3–5 and lock next steps: referral plan, joint offer, co-delivery pilot, or reseller route
Limited exhibitor & partnership showcase spaces available.
Next Steps?
Once received, either I or one of our Show Director will review your submission and contact you to share the next steps shortly.