DIY Marketing Workshop for Small Businesses in Roseville

DIY Marketing Workshop for Small Businesses

Roseville, CA | January 26, 2026 | 5:00–7:00 PM

If your business serves Roseville and you want more calls, bookings, and walk-ins without hiring an agency, this workshop is for you. In two focused hours, you will learn how to turn your website, Google Business Profile, and local content into a customer-generating machine.

No fluff. No theory. Just practical steps you can use the very next day.

Cost: $199
Bring additional team members from the same business: $99 each
Location: Shared with registered participants
Website: Get on the Map

What You Will Learn

Local customers are searching every day for businesses they can trust. When someone searches “Roseville dentist,” “best brunch in Roseville,” or “hair salon near me,” only a few businesses show up. Those businesses win.

This workshop shows you how to become one of them.

You will learn how to prove to Google and to customers that your business is local, credible, and active in the Roseville community.

QUESTIONS? CALL JULIE @ 916-600-1033

2-Hour Curriculum Breakdown

1. How Local Search Actually Works in Roseville (15 minutes)

Understand why local SEO works differently than traditional SEO and why Roseville searches convert so well.

You will learn:

• How Google decides who appears in Roseville results
• Why visibility creates customers
• How small local signals stack into big ranking gains

2. Building Local Trust Signals on Your Website (25 minutes)

Your website should clearly say “we serve Roseville” without sounding awkward or spammy.

We will cover:

• Where and how to use “Roseville” in titles, headings, and page copy
• Adding clear local contact info and maps
• Referencing neighborhoods like Westpark, Olympus Pointe, Maidu, Sun City, and the Galleria area
• Using real local photos instead of stock images
• Writing blog content tied to Roseville events and interests
• Featuring reviews from Roseville customers

You will leave with a checklist you can apply to your site that night.

3. Google Business Profile Optimization That Gets Clicks (25 minutes)

Your Google Business Profile often gets seen before your website. If it is weak, you lose the click.

You will learn:

• How to fully optimize your listing
• What photos actually influence clicks
• How to use reviews to boost trust and rankings
• How Posts, services, products, and FAQs help you stand out
• What puts businesses into the Local 3 Pack

4. Community Involvement That Builds Rankings and Reputation (20 minutes)

Google favors businesses with real community roots. So do customers.

We will show you how to turn local involvement into marketing assets:

• Joining and leveraging the Roseville Area Chamber of Commerce
• Supporting events like the Mountain Mandarin Festival
• Collaborating with businesses along the Placer Wine Trail
• Participating in community races like the Santa Hustle

You will see how these activities create links, brand recognition, and trust both online and offline.

5. Content Ideas That Attract Roseville Customers (20 minutes)

Generic content does not convert. Local content does.

We will workshop ideas like:

• Best restaurants near the Galleria and the Fountains
• Roseville date-night ideas
• Family weekends at Maidu Park
• Holiday and winter events
• Boutique shopping in Historic Old Town Roseville
• Things to do when family visits

You will leave with a content plan tailored to your business and audience.

6. Social Media That Strengthens Local Search (10 minutes)

Social media does more than build followers. It reinforces local authority.

You will learn how to:

• Tag Roseville businesses and landmarks
• Share content from community events
• Use local hashtags effectively
• Highlight real customer wins and testimonials
• Encourage branded searches that Google notices

7. Tracking What Actually Matters (10 minutes)

If you are not measuring the right things, you are guessing.

We will show you how to track:

• Traffic from Roseville ZIP codes
• Calls and direction requests
• Review growth
• Ranking improvements
• Pages that convert
• Local links earned

Local SEO builds momentum. This shows you how to keep it growing.

Bonus: Instantly Look More Local on Your Website

We will also cover how adding a Roseville events widget to your website helps both customers and search engines recognize your business as truly local.

Who Should Attend

• Local business owners
• Marketing managers
• Office managers wearing the marketing hat
• Anyone tired of guessing what actually works

Bring a teammate and get everyone aligned for less than the cost of one ad campaign.

Why This Workshop Is Different

This is not a generic SEO class. Everything is built around Roseville, its neighborhoods, its events, and how people actually search here. You will leave with clear actions, not a list of tools you never open again.

Seats are limited.
Register now and start showing up where Roseville customers are already looking.

Meet Your Instructor: Julie Gallaher

This workshop is led by Julie Gallaher, founder of Get on the Map and a trusted voice in local marketing, SEO, and social media strategy for Northern California businesses.

Julie specializes in helping small and mid-sized businesses turn community involvement, local visibility, and smart content into measurable growth. Her teaching style is practical, approachable, and built for real businesses with real constraints. No jargon Olympics. No shiny objects. Just what works.

Julie’s workshops and expertise have been featured and praised by Sacramento Magazine, local chambers of commerce, and business owners across the region.

What Attendees Are Saying

Laura O. | Sacramento Magazine
“If you're interested in furthering your knowledge of social media marketing, or even just learning some basics, then I would definitely recommend you attend one of the Get on the Map workshops. I recently attended one and I loved the relaxed environment and smaller class size. Julie makes sure to relate what she is teaching to everyone that is in the class. I left feeling inspired and hope to attend another workshop sometime soon!”

Brianna P.
“Julie teaches great classes on social media marketing that are packed with info. She makes every topic covered easy to understand. At every class I learn some new tip or trick to promote my business and it works!”

Greg
“I attended a seminar Julie from Get on the Map gave for the Folsom Chamber of Commerce this week. The seminar enlightened me on several aspects of the social media avenue, Instagram, I never really thought of using, let alone, how to incorporate it into my social media efforts. Thank you for your clear and concise information Julie! Very helpful!”

Why Learn From Julie

• Proven instructor trusted by chambers, publications, and local businesses
• Small-class format with real-world examples
• Every concept tied back to your business and your market
• Actionable takeaways you can implement immediately

If you have ever left a marketing class feeling overwhelmed or unsure what to do next, this workshop is designed to fix that.

Workshop Details (Quick Recap)

DIY Marketing Workshop for Small Businesses
📍 Roseville, CA (exact location emailed to participants)
🗓 January 26, 2026
⏰ 5:00 PM to 7:00 PM
💲 $199 per person
👥 Additional team members from the same business: $99 each

Seats are intentionally limited to keep the class interactive and relevant.

If you want clearer visibility, stronger local trust, and marketing that actually moves the needle in Roseville, you will leave this workshop glad you showed up.