DIA Conference 2025: Moulding the Mind of the Motorist

At DIA Conference 2025, we’re diving deep into one of the greatest influences on road safety: human behaviour. Research shows that most risk on the road comes from the way people think, feel and act behind the wheel. As a driver or rider trainer, you have a unique opportunity and responsibility to shape those behaviours.

This year’s conference will explore how understanding the mind can help you build better, safer drivers and riders. Through the lens of psychology and behaviour science, we’ll uncover the real driver behind the wheel: the human brain.

Expect expert talks, interactive workshops, panel debates and practical insights to transform the way you train. You’ll leave with the tools to better understand and influence driver behaviour, making a real difference to road safety.