Capture, Track & Convert 80+ Enquiries in 2 days, Exhibit at London Olympia

Most exhibitors don’t lose deals because the leads were bad — they lose deals because the leads weren’t captured and followed up properly.
This exhibitor opportunity focuses on structured lead capture and fast follow-up to maximise measurable ROI.

Exhibitions create a burst of conversations — and that’s exactly why leads get lost.

Without structure, what happens after most shows is:

• contacts sit in someone’s inbox
• notes are missing
• people can’t remember who wanted what
• follow-ups are late
• good leads go cold

B2B Startup And Growth Expo (BSGE) helps exhibitors avoid that by encouraging a simple lead capture + follow-up structure so you can convert more of what you generate.

What’s in it for Exhibitors (Lead Capture Advantage)

1) Every conversation becomes usable data
Instead of “nice to meet you,” you capture:

• need/problem
• timeline
• decision-maker role
• next step agreed
• fit level (hot/warm/future)

2) Faster, more personal follow-up
When the data is captured correctly, you can send follow-ups that feel specific and relevant — which increases response rates dramatically.

3) Better prioritisation = higher conversion
You’ll know exactly who to follow up first:

• hot leads within 24–48 hours
• warm leads within 7 days
• partner leads within 7–14 days
• future leads into a nurturing cadence

4) Measurable ROI and reporting
A structured system means you can track:

• number of leads
• number of meetings booked
• proposals sent
• deals closed
• revenue influenced

That makes exhibiting a repeatable growth strategy, not a gamble.

What exhibitors will actually get (practical outcomes)

• cleaner lead lists you can actually use
• higher follow-up response rate
• fewer missed opportunities
• more meetings booked post-event
• clearer ROI reporting internally

How to Make the Best Use of the Show (Lead Capture Playbook)

Before the show (set up your capture system)

1. Choose one lead capture method
   Options:

• QR code to a short form
• badge scan app
• tablet form on the stand
• paper backup form (minimum fields)

1. Define your minimum fields (non-negotiable)

• Full name + company
• role
• email + phone
• need/problem
• timeline
• next step agreed
• lead temperature (hot/warm/future)

1. Prepare your follow-up templates
   Create 3 follow-up templates:

• Hot lead (book meeting)
• Warm lead (value + meeting)
• Partner lead (collaboration call)

1. Set follow-up SLAs

• Hot: within 24–48 hours
• Warm: within 72 hours
• Future: within 7–10 days

During the show (capture and tag live)

1. Capture immediately — not later
   If you leave it until later, you lose accuracy and context.
2. Tag leads in real time

• Hot (0–14 days)
• Warm (30–90 days)
• Future (3–6 months)
• Partner

1. Always agree a next step
   Even if it’s small:

• “I’ll send the one-page summary today”
• “Let’s book 20 mins next week”
• “I’ll send a quote by Monday”

1. Use a “thank you + CTA” QR follow-up
   Offer something that gets them into your system:

• checklist
• audit booking link
• demo booking link
• event-only offer pack

After the show (convert with speed)

1. Send follow-ups within 24–72 hours
2. Book meetings quickly
3. Assign lead owners internally
4. Track outcomes weekly for 4 weeks post-show

Who this is perfect for

• exhibitors who want predictable ROI from events
• teams with multiple stand staff who need consistency
• businesses that struggle with post-event follow-up execution

At BSGE, structured lead capture turns footfall into follow-up — and follow-up into revenue.