Beyond the Hype: How PR Professionals Can Use AI Ethically and Effectively

Many communicators are already experimenting with AI tools, yet few have clear guidance on how to use them confidently, ethically, and effectively in real-world PR workflows.

Led by Melanie Markes, Director of Business Intelligence at CareerSource Central Florida, this program focuses on how PR professionals can realistically integrate AI into their workflows—not just what AI can do, but where it actually adds value and where thoughtful judgment still matters most. This program focuses specifically on how PR and communications professionals can integrate AI into their day-to-day work—without compromising strategy, credibility, or trust.

What You’ll Learn

• Confidently integrate AI into your PR workflow without sacrificing strategy, voice, or trust
• Identify which repetitive communications tasks AI can support—and which ones still require human judgment
• Watch a live demo showing how AI can assist with drafting, ideation, analysis, and efficiency
• Recognize ethical considerations and red flags when using AI in communications

About the Speaker

Melanie Markes is a technology and data leader with nearly two decades of experience in tech and leadership. As Director of Business Intelligence at CareerSource Central Florida, she leads data, analytics, and AI-driven initiatives that support organizational performance and community impact.

She specializes in enterprise data strategy, process automation, and translating complex information into actionable insights. Melanie brings a systems-thinking approach shaped by her background in healthcare, workforce development, and public sector innovation.

Registration closes February 19, 2026.

Where:

Second Harvest Food Bank of Central Florida

411 Mercy Dr, Orlando, FL 32805

Time:

8 – 9:30 a.m.

Price:

PRSA Orlando Members: $30, Non-Members: $45, Students: $15

Parking Information:

On-site parking is available

PRSA Orlando Gives Back: Attendees are encouraged to bring non-perishable food donations to support Second Harvest Food Bank of Central Florida.

Visit PRSAOrlando.org for more information.