Beyond How to Win - Creating Value in a Disrupted World

Event Synopsis

In today’s fast-changing business environment, traditional strategies built on cost leadership and differentiation are no longer sufficient. Markets evolve faster than strategic plans, technology reshapes industries at pace, and competitive advantages erode more quickly than ever.

In this session, Ian Ng shares a real-world transformation journey — from entrepreneur to regional business leader, and later to AI startup founder and advisor — to illustrate how modern leaders can design strategies that create sustainable value amid uncertainty and disruption.

Drawing on over 15 years of hands-on experience across Southeast Asia and East Asia, Ian introduces a Strategic Innovation framework anchored on three critical questions every business leader must ask:

• Where to Play — How to uncover hidden growth opportunities by identifying unmet needs and customer friction
• How to Play — How to redesign business models and offerings for scale, resilience, and adaptability
• How to Win — How to create lasting value for customers, organisations, and broader ecosystems

Through practical examples spanning digital transformation, startup creation, AI platform development, and regional expansion, Ian demonstrates how successful organisations shift from competing within markets to designing systems of value.

This session is not about hype, tools, or shortcuts. It is about developing strategic clarity, strengthening innovation capability, and building long-term relevance in an increasingly disrupted world.