BEAUTY.COLLECTIVE: A KEVIN.MURPHY SALON PROFESSIONAL RETREAT

Join us for BEAUTY.COLLECTIVE, a transformative 3-day KEVIN.MURPHY salon professional retreat designed to inspire, educate, and elevate. This immersive experience brings together like-minded stylists and salon owners for a powerful blend of hands-on technical workshops, cutting-edge trend sessions, and dynamic business education tailored to help you grow behind the chair and beyond it. Whether you're looking to refine your craft, spark new creativity, or level up your business strategy, BEAUTY.COLLECTIVE offers the tools, community, and energy to take your career to the next level. Come for the knowledge—leave with a renewed passion, a stronger network, and a clear vision for your salon's future.

SATURDAY MAY 2ND - FULL DAY

Mastermynd Beauty for an immersion workshop to Level Up Behind the Chair and unlock six figure success.

Mastermynd Beauty uniquely combines Alison's expertise in salon operations, leadership, and mindfulness with Mark's proficiency in content production, artificial intelligence, and digital strategies. Their method transcends typical business advice, offering an immersive experience focused on developing a growth mindset, establishing practical objectives, employing effective social media strategies, and enhancing revenue and retail sales. Equipped with an extensive array of resources, Mastermynd Beauty not only aids beauty professionals in their development but also optimizes internal processes for improved efficiency. For More Information Visit www.mastermyndbeauty.com

SUNDAY MAY 3RD & MONDAY MAY 4TH

Breakout sessions for the remainder of the retreat will be focused on personal wellness, advancing behind the chair skills, and building a business mindset.

Stylist attendees will have the opportunity to take part in hands-on cutting and coloring, look & learn styling, business building, and personal growth sessions. Salon owners and managers will have the opportunity to take part in sessions focused on salon business, marketing, and management.

See agenda below for event outline; Time slots subject to change.

All hands-on sessions will have a list of supplies required for attendence. After ticket purchase, supplies lists will be provided via email alongside an itinerary with personalized schedules. (Stylists attending hands-on sessions will need to bring a HairArt Mannequin Head -Emma 4822MB)

KMMA RETREAT

CUT + COLOUR + STYLING (Hands-On + Demo Experience)

An immersive education experience designed to reconnect you to your craft — and elevate

what’s possible behind the chair.

At KEVIN.MURPHY, our techniques are born from the editorial world but refined for real salon

life. This retreat pulls inspiration from iconic KM collections and reimagines them into a modern

capsule curated by the MASTER team and delivered by KEY educators.

This isn’t about replicating a single cut or color.

It’s about strengthening your decision-making so you can create adaptable, high-impact results

for today’s client — within the time frame they actually book.

THE VIBE

• Elevated but approachable

• Editorial influence, salon execution

• Intentional technique over trend chasing

• Modern refinement of classic KM foundations

• Inspired, confident, adaptable artistry

This is about rediscovering ease.

Creating balance.

Building harmony in cut, color, and finish.

And leaving with tools you can use immediately.

WHAT YOU’LL EXPLORE

CUT

A cutting approach designed to simplify layering, create natural balance, and build adaptable

movement.

We’ll focus on:

• Strong sectioning and shape decisions

• Effortless layering that supports growth patterns

• Creating harmony through proportion

• Techniques that allow versatility in styling

• Building shapes that hold their integrity over time

The result?

Haircuts that feel lighter, move better, and require less daily effort — for both you and your

client.

COLOUR

Intentional colour placement, formulation, and range selection that creates impact — without

overcomplicating the service.

We’ll dive into:

• Choosing the right range for the right canvas

• Understanding when lift is necessary (and when it’s not)

• Building brightness and depth strategically

• Time-effective application techniques

• Creating dimension that grows out beautifully

• How subtle formula shifts change the final finish

This is about making confident formulation and design decisions that deliver high-impact results

within realistic appointment windows.

STYLING + FINISH

Elevating your finishes by refining product choice and technique.

You’ll explore:

• How product selection influences texture + longevity

• Creating adaptable finishes from one foundational shape

• Shifting your approach to enhance natural movement

• Editorial-inspired finishing techniques made wearable

• Building polish without overworking the hair

The focus is not “more steps” —

It’s smarter choices.

PROGRAM INTENT

This experience is designed for immediate behind-the-chair translation.

You will leave with:

• Stronger decision-making skills

• Clearer formulation strategy

• Time-conscious application methods

• Renewed excitement for foundational techniques

• Greater adaptability for a diverse clientele

• A refreshed connection to your creativity

By redefining your approach to your core skills — cut, color, and finish — you expand what’s

possible in the salon.

This Hands On Experience at the KMMA.RETREAT is about:

Clarity.

Confidence.

Craft.