Apps Business Summit London 2026

A brand new summit dedicated to the app economy from the team responsible for the renowned international PGC conference series

• Creating a meeting point for leaders in mobile app and game development sectors to share knowledge, network, and discuss possible opportunities
• Sharing best practice around growth, retention, subscription, and monetisation
• Discussing user acquisition and engagement tactics drawn from both games and app marketing
• Examining emerging trends in developing, publishing, and promoting apps
• Building connections between games industry professionals and wider app publishers – 3,000 global games industry delegates attend PGC London conference (with access to this summit via their ticket)
• 1-day summit content, 2-day meeting access (via MeetToMatch meeting platform, as a partner summit of PGC London 2026 conference)

The internationally established PG Connects conference series is excited to launch the Apps Business Summit, a brand new event fully focused on the global app economy.

Taking place at the Barbican on Day 1 of PGC London 2026, the summit will bring together developers, publishers, and growth experts from both games and non-games sectors to explore shared challenges and opportunities.

Covering user acquisition, monetisation, engagement, gamification, and UX/UI design, it will connect innovators behind the biggest language, fitness, dating, entertainment and productivity apps with mobile industry veterans from the world of games.

The UK’s strong focus on digital entrepreneurship makes this summit a natural extension of the PGC ecosystem. Apps Business Summit will become a regular feature in the PGC calendar, strengthening the conference’s position as the leading event for mobile.

SUMMIT TRACK BREAKDOWN

• Deal Dynamics
Dive into the day-to-day essentials of running a successful apps business

From monetisation principles to user acquisition insight to latest industry trends to core strategic knowhow, to the business of apps itself, this track will ensure you come away with the lowdown on the essential elements that contribute towards a successful apps operation.

• App Excellence
Uncovering best practice approaches for refining your app prior to market

Today's app world isn't exactly the most sensitive of environments when it comes to second chances. That's not to say iterations to evolve the dynamics, characteristics, and offerings of an app aren't welcome – but in a loud world, you need to start off with a bang. Our experts will talk you through the processes involved in successfully finessing your app so that it hits the app stores in finest form.

• Revenue Unlocked
Learning from apps, and from games, for mutual benefit

When it comes to generating revenue, the apps and games worlds can share two sides of the same coin and yet their individual approaches can differ significantly. By taking a closer look, however, we can analyse what each ought to extract from the other, consider how best to implement it, to ultimately ensure maximum monetisation across the board.

• Engagement Engines
Best strategies to maximise engagement opportunities

How do you get new users? And once you have them, how do you keep them? Gamifying your audience engagement isn't a dark art, but it does require the correct approach if you want to maximise your user acquisition and new user retention – come learn the key strategies from the apps and games sectors that will help you do so like a pro.

Apps Business Summit At-A-Glance

• Targeted speakers will include experts from the likes of Duolingo, YouTube, Tinder, Spotify, Amazon, Snapchat, TikTok and more
• Panel topics will include: the gamification of apps, learnings of monetisation from apps to games (and vice versa), AI, privacy, UA and retention
• Audience make up includes non-games app developers and publishers (education, health, lifestyle, entertainment, etc), mobile games studios seeking inspiration from other sectors, app marketing and user acquisition specialists, product managers, growth leads, and monetisation strategists, investors, agencies, and payment solution providers from across the mobile ecosystem