AMA 2026 Conference | The Art & Science of Marketing

Join your AMA St. Louis peers for the 2026 Annual Marketing Conference, a half-day experience designed to explore where creativity meets data and how the most effective marketers balance both to drive impact. "The Art & Science of Marketing" brings together marketing leaders, practitioners, and students to examine how intuition, storytelling, and brand-building intersect with analytics, technology, and experimentation. Today’s most successful marketers don’t choose between art or science because they master both. This conference will equip you with tools to blend creativity with evidence-based decision-making, build stronger brands, forge meaningful customer connections, and achieve measurable business results.

Through keynote presentations and expert-led panels, you will gain:

• Creative Inspiration Backed by Data: Learn how leading marketers pair insight and imagination to stand out in crowded markets.
• Practical Frameworks & Tools: Discover how research, analytics, and testing can enhance—not limit—creative strategy.
• Real-World Applications: Hear how organizations and agencies put both art and science into practice across branding, digital marketing, content, and customer experience.
• Fresh Perspectives: Walk away with new ways to balance experimentation, storytelling, and performance.

This is your opportunity to connect with fellow marketing leaders, share innovative ideas, and gain actionable strategies needed to stay ahead in a constantly evolving field. Whether you're focused on brand strategy, digital marketing, content creation, or analytics, you'll leave with fresh perspectives to elevate your work.

Event Details:

• Date: Thursday, April 9, 2026
• Time: 7:30 AM – 1:30 PM (Optional agency crawl immediately following lunch and networking)
• Location: Webster University ISB Auditorium

Exclusive Opportunity:After the conference programming and networking lunch, take part in an optional guided agency crawl. Get a behind-the-scenes look at how some of St. Louis’s top agencies bring strategy, creativity, and data together in practice.

Who Should Attend

This conference is ideal for:

• Marketing and communications professionals at all career stages
• Brand, digital, and growth marketers
• Agency leaders and practitioners
• Business leaders and entrepreneurs
• Marketing students and educators

Whether you’re driven by creativity, analytics, or somewhere in between, The Art & Science of Marketing will equip you with ideas, insights, and connections to elevate your work.

Don't miss this chance to sharpen your skills and network with the best in the St. Louis marketing community. Secure your spot and get inspired to master both the art and science of marketing.