AI + Human: The New Business Success Blueprint

Brief of workshop:

In this session you will be led by experienced trainers in discovering how AI and human intelligence combine to create a competitive edge. This practical, non-technical session will show you how to apply AI to everyday business tasks, while introducing Generative Search Engine Optimization (GEO) and AI-driven visibility strategies. Learn to structure and improve your website, build confidence using AI tools ethically, and leave with reusable prompts and frameworks you can apply immediately.

Explore how to prepare for growth: clarifying your vision, knowing when you’re ready to recruit, and building confidence for hiring your first employee(s).

Key Objectives

• Understand how AI + human intelligence work together to create competitive advantage
• Learn how to apply AI to everyday business tasks (content, research, planning, communication)
• An introduction to Generative Search Engine Optimization (GEO) and how AI-driven search changes visibility and discovery
• Use AI to structure and improve a simple business website (messaging, pages, value proposition)
• Build confidence using AI tools in a practical, non-technical, and ethical way

• Understand how to prepare for growing your team, and stay ahead of the growth curve

• Explore how to be clear about your vision and your growth journey

• Understand how you’ll know when you are ready to recruit

• Build confidence ready for hiring your first employee(s) - Exciting or Terrifying, or both?

• Explore how you can creatively hire

• Learn how to prepare for the recruitment process

Takeaways:

• Leave with reusable prompts, frameworks, and actions that can be applied immediately
• Practical tips for investing for the future - building for growth and exit

Who should attend: This workshop is relevant to business owners, leadership and employees looking to advance their career.

Your Trainers:

Alison Beech - BGCN Director and Business Coach

Eleni Lialiamou - BGCN Business Coach and Founder of Kimolian

*Short breaks with refreshments will be provided.

**Please note that there are limited spaces available for attendees, if you are unable to attend, please provide reasonable notice so that we are able to offer your place to someone on the waiting list.

This workshop is being delivered and hosted by BGCN as part of Ipswich Thrive Business Festival 2026 in collaboration with Ipswich Borough Council.