
Our mission is to honor, celebrate, and uplift the artistry, passion, and cultural legacy of Southern Soul music. Through our awards, we aim to recognize outstanding talents, inspire new generations of artists, and preserve the unique rhythms and stories that shape this genre. We are dedicated to fostering a community that respects and embraces the rich traditions of Southern soul, while celebrating its ever-evolving influence on the music world. These awards are never chosen or defined by race, religion, color, and sex (including gender identity and sexual orientation).
it is our responsibility as a community that we honor the commitment, time, and musical genius that each Artist pour into this culture of music.