Turn AI opportunity into business strategy

How can AI create real value for you? Where are the opportunities and risks, and how do you balance them to build a coherent AI-integrated business strategy?

Doubtless, you’re already experimenting with LLMs and other AI tools. From seeking advice or speeding up operational tasks, to creating content and digging into deep research, AI is already providing invaluable insights and efficiencies.

But how should you turn unstructured usage into a coordinated, strategic business tool that delivers real value and clear financial returns?

This practical, hands-on workshop, led by renowned AI strategy expert Simon Norris, is designed to answer that question. It will help you configure a smarter business that delivers exceptional experiences to stimulate client engagement, with corresponding revenues.

Following a carefully-constructed framework, Simon will guide you through a hands-on process to explore, shape, and apply AI with purpose and responsibility. From its use as a practical, technical tool, you will uncover AI’s potential as a strategic, user-centred experience - that not only enhances your own business, but helps you tackle the AI-related challenges your customers are facing as well.

This workshop is ideal for teams and leaders looking to embrace AI design best practice and build a genuine competitive advantage.

What You Will Learn:

• Align your commercial priorities with AI's technical realities and identify critical gaps to address.
• Apply a structured framework to a specific problem area, strategic project, or ongoing initiative in your organisation.
• Integrate the threads of AI use across design, business, and engineering to deliver cohesive, high-impact solutions.
• Develop a human-centred AI strategy that solves challenges for both your business and your customers.
• Transform your use of AI from a collection of helpful tools into a powerful, strategic asset.

Who Should Attend?

This workshop is designed for business leaders, strategists, product managers, designers, and innovation teams who are ready to move beyond basic experimentation and build a robust, human-centred AI strategy.

Special Subsidised Price for BCP Businesses

Thanks to the generous support of BCP Council and the UK Shared Prosperity Fund, we are delighted to offer this workshop to BCP-based businesses for just £10+VAT.

The standard ticket price is £75+VAT.

Places are strictly limited to ensure each participant receives enough time and attention to make real progress. Early booking is strongly advised to secure your spot.

(a small number of free tickets are available for BU students developing a busines propositon. Verification will be required)

Event Details

• Date: Monday, 3rd November 2025
• Time: 10:30-3:30PM
• Venue: Bournemouth University, Lansdowne Campus, EB206 lecture theatre, at the Executive Business Centre (the postcode is BH8 8EB)
• Refreshments: will be availble throughout the day.

About the Speaker

This workshop is a unique opportunity to learn from Simon Norris. Simon was the founder and CEO of Nomensa (now GAIN Experience). He scaled the company into the largest independent digital design agency in Europe, overseeing a team of over 250 professionals delivering award-winning solutions for global brands. He built on his expertise user-centred design to pursue a PhD in Human-Centred AI, where his research explores the next frontier of intelligent, human-centric technology.

About the Organisers

This event is delivered by Adjacent Possible in partnership with Silicon South.

Silicon South is the network for Dorset’s thriving creative and digital economy.

At Adjacent Possible, we apply a designerly approach to AI. Our vision is a world where AI enablement makes a positive difference to how people live. A world where well-designed, AI-enabled technology changes lives - and businesses - for the better.

This project is part-funded by the UK government through the UK Shared Prosperity Fund.