The event industry has entered a new era. Festivals now host tens of thousands of attendees across multiple stages. Expos run for several days with exhibitors, sponsors, workshops, and VIP networking. Conferences blend physical and virtual audiences, offer parallel tracks, and rely heavily on data to prove ROI to stakeholders. Yet, many organizers still attempt…
Read MoreIf you’ve been in the event world long enough, you’ll agree: event planning is 70% problem-solving and 30% execution — and sometimes it feels like the problems start even before the event does. Over the years, I’ve made mistakes, watched other planners make mistakes, and helped clients recover from mistakes that could have been avoided…
Read MoreIf you’ve ever organized a big concert, festival, expo, or cultural celebration, you already know the truth: Crowds don’t create chaos — outdated systems do. I’ve seen it countless times. The event is spectacular, the performers are ready, vendors are set, the marketing is strong… yet everything goes wrong the moment thousands of people arrive…
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